New Year’s is my favorite season. It’s a fresh start, a new beginning and excitement for the future fills the air in the business. Here’s a simple way to get started on your New Year’s marketing plan:
First, identify your marketing goal. Most business owners want to bring in more money by bringing in more customers. But make sure that’s really what you need. You must have the time and resources for new customers. You may just need to raise your prices or find ways to cut costs or time.
Second, identify your target market. This is vital to know where to find your customers and know how to encourage them to buy. Utilize their likes and dislikes, motivations, lifestyle, interests, values, attitudes and beliefs.
Last but not least, know your marketing budget. This should be 10% of your gross income. For example if you business makes $150,000 per year, you should budget about $1000 per month for marketing. We can make that go a LONG way. Not only that we can reach your specific goals and track results confirming it’s worth the investment.
The answers to these questions will allow us to create the perfect marketing plan for you. Some of the marketing options may include a new website or updates to website, new photography or video commercials, social media posting, marketing materials, event planning, SEO (search engine optimization), PPC (pay-per-click) with Facebook Ads or Google Ads, email marketing, etc.