Northern Lights Toys is a small family and disabled veteran owned manufacturer of the Create-A-Lure. They have been putting this product together for the past year, ensuring that they use only high quality paints and lures, not knock-off brands from far off distant countries. Affordable, durable, carefully crafted toys that last is their goal.
This unique e-commerce website started with only one product, the original “Create-A-Lure” Mystery Box. They are continuing to add different products as the company grows. However, at this time we have highlighted “Create-A-Lure” on the homepage, along with the latest version, the Muskie Edition. Because this specific toy is a whole new concept, our challenge was to explain to the viewer what the product was and why they should buy it. This consisted of photography, custom graphics and later we were able to share a customer’s unboxing video.